This online world allows users to explore a virtual representation of Los Angeles, complete with WOW's digital billboards. That’s why we tried to source as many of the UI sounds from Los Angeles as we could. We made use of broadcast sports commentaries from the stadiums that were part of their online experience, for example. The underlying score ties the experience together, portraying a high-tech world with the use an arpeggio synth. This sound expands into a cinematic riser that deepens the WOW experience as you navigate through their virtual world.