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Big Americans · Filling in the Crust
Campaign·
Bespoke MusicSound DesignMix & Master
Cinematic soundscape capturing the tension and triumph of an epic Western.
Challenge
Big American came to us with a clear ask: could we create a real Italian spaghetti Western? The track needed to start like a tense stand-off, slow and full of suspense, and then build into a big, epic finale worthy of the genre.
Output
We took a deep dive into the genre and channeled our inner Ennio Morricone. Instead of reaching for sample packs, we recorded everything ourselves: live drums, slap guitars, screams and whistles. We built the whole track around those raw, dusty textures, starting sparse and tense and slowly building toward a full, cinematic climax. The result is a soundtrack that feels like it was pulled straight out of a classic Western.
Credits
Head of Marketing Dr. Oetker: Joost van den Berg | Marketing Manager: Marieke Grit | Brand Manager: Marco de Graaf | Creatief Bureau: Being There | Creative Director: Stef Jongenelen & Nick Maas | Account: Jeroen Konings | Producer: Britt van de Vlag | Productiemaatschappij: Holy Fools | Regisseur: Toon Aerts | DOP: Floris van der Lee
Big Americans — the film
Behind the sound
A short documentary on how the brief became sound. The thinking, the sessions, and the moments that shaped the final case.
More Work
