WOW Media

WOW Media is renowned for their innovative digital billboards across significant locations in Los Angeles. They required sonic branding that would represent their cutting-edge technology while reflecting their core values of relationships, accountability, collaboration and creativity. We were asked to create WOW Media's sound logo, incorporating the visual concept of glass layers and light refractions made by design studio Wonderland.

We started making the sound logo with an exploration of glass sounds, capturing a diverse array of textures and tones. We transformed these samples into a musical instrument; each pitch on the keyboard was made with sounds from our glass recordings and corresponded to the alphabetical order. We then chose the notes that spelled WOW and deepened the sound with analog effects and a low bass synth.

Client: instagram/wowmedianetwork Production Company: instagram/wonderlandstdio Sonic branding: instagram/thndr.studio Composer: Han Kerkhof