"Sonic identity for a classic Dutch pancake brand"
Challenge
Jan wanted a sonic identity that felt unmistakably Jan: playful, warm and a little quirky, just like the brand itself. The challenge was to create a sound that would stand out in a crowded food category, feel instantly recognizable, and work seamlessly across all touchpoints:...
Output
We went straight to the source. Starting at Jan’s factory, we explored what Jan should sound like, and quickly realized that their iconic product could become an instrument itself. Using pancakes and dough from a Jan goodie bag, we recorded a full custom sample pack...
Credits
Client: Jan/Cérélia
DNA Track
The DNA track is the heart of Jan’s sonic branding. It captures the brand’s playful, warm character in one flexible song, designed to evolve across formats and moods.
DNA TRACK - Sonic Branding Jan.wav
Sound logo
The soundlogo was composed around Jan’s new slogan, “The Jan and only.” Built on a chromatic melodic line, it feels quirky and playful, a hook that sticks in your head.
Soundlogo - Sonic Branding Jan.wav
Underscore Versions
One of the Sonic Carpets: a minimal background version of the DNA track, built to support voice-over–heavy content without losing the Jan identity.
Underscore 01 - Sonic Branding Jan
TV Campaign
A TV-friendly interpretation of the DNA track, balancing musical presence and VO space.
Radio
A radio-friendly adaptation of the DNA track, built to work within tight timings without losing character.
