Milieudefensie

Sonic BrandingWe Kunnen Niet Wachten
Bespoke MusicMusic Consultancy

Energetic sonic branding, blending urgency and playfulness

Challenge
For this project, we were tasked with developing a fresh sonic branding for Milieudefensie, one that captures a sense of urgent enthusiasm and at the same time a hint of quirkiness that aligns with their bold and recognizable identity. The sound needed to feel energetic and immediate, yet unmistakably true to the organization's unique character.
Output
We explored a broad range of genres and collaborated closely with Milieudefensie through a sonic branding workshop to define their new sound. After developing several demos, we arrived at a final track driven by live drums, choirs, and analog synth basses. To reflect their bold and quirky identity, we added playful layers of unusual synths, vocal shouts, and unexpected samples.
Credits
Client: Milieudefensie Agency: INDIE Animation: Part Of A Bigger Plan Additional Music for this campaign: Public Audio
THNDR