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"Shaping Wilson’s Airless Ball Gen1 launch with a cinematic score, melding cinematic impacts and strings with real basketball sounds for a standout launch."
Wilson is a worldwide market leader when it comes to high-quality sports gear. In collaboration with Woodwork, we were entrusted with crafting the sound for Wilson's campaign for the groundbreaking Airless Ball Gen1. This airless basketball boasts a unique 3D-printed polymer lattice structure while replicating...
For a captivating, cinematic effect, we combined dramatic impact effects with graceful string melodies. When mixed with lively beats, laser sound effects, and authentic basketball sounds, a universe is being created around the innovation of this product. We once again invited Aristoteles Mendes, who performed...
Animation & design: instagram/woodworkamsterdam Client: instagram/wilson Director: Jennifer Braier, Jarvis Kim Copywrite: Nick Eckel Senior Project Manager: Molly Pike Marketing: David Picioski Directed And Produced By: Woodwork Amsterdam Executive Creative Director: Marvin Koppejan Executive Producer: Nina Fabel Producer: Gayle Van Bochove, Cory Chonko Art Director: Roberto Andreu 3d Artist: Lennard Goede, Neil Verhavert Michiel Krop, Pascal Amestegui Fuentes 2d Animator: Hidde Maas Music & Sound Design: instagram/thndr.studio