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Wilson
Campaign
Bespoke MusicSound DesignVoice CastingMix & Master

"Shaping Wilson’s Airless Ball Gen1 launch with a cinematic score, melding cinematic impacts and strings with real basketball sounds for a standout launch."

Challenge

Wilson is a worldwide market leader when it comes to high-quality sports gear. In collaboration with Woodwork, we were entrusted with crafting the sound for Wilson's campaign for the groundbreaking Airless Ball Gen1. This airless basketball boasts a unique 3D-printed polymer lattice structure while replicating...

Output

For a captivating, cinematic effect, we combined dramatic impact effects with graceful string melodies. When mixed with lively beats, laser sound effects, and authentic basketball sounds, a universe is being created around the innovation of this product. We once again invited Aristoteles Mendes, who performed...

Credits

Animation & design: instagram/woodworkamsterdam Client: instagram/wilson Director: Jennifer Braier, Jarvis...

Contact Our Amsterdam Studio

+31 6 54 97 72 11
hello@thndr.studio
Cruquiusweg 98F
1019AJAmsterdam
THNDR Sonic Branding Studio Amsterdam
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