UEFA

We were tasked by UEFA with creating an audio identity that reflects football’s diversity. They wanted their Football All campaign, a celebration of inclusivity in sport, to bring together different cultures, styles and energies into one cohesive sound. Our challenge was clear: fuse a range of musical influences while keeping the emotion and pace intact. All to show the universal appeal that football carries across borders.

The result is a rich, layered audio experience that mirrors the multicultural spirit of football itself. It has rhythms rooted in afrobeat, touches of Latin percussion, electronic textures and melodic cues from both Western and non-Western traditions. Together, it creates a dynamic soundscape that blends genres from across the globe, expressing excitement and boldness. Every beat, sample, and sonic detail was designed to reflect the campaign's core message: football is for everyone, everywhere.

Director: Boris Booij (CZAR) Producer: Libbe van Dijk Creative Director: Jorn Schakenraad (Triple Double) DP: Thomas Fibbe Photographer: Cas Kerssens Casting: Sari Jacobs Editor: Boris Booij Grading: Luke Osborn