"Inclusive, genre-blending sound design, capturing football’s global spirit"
Challenge
We were tasked by UEFA with creating an audio identity that reflects football’s diversity. They wanted their Football All campaign, a celebration of inclusivity in sport, to bring together different cultures, styles and energies into one cohesive sound. Our challenge was clear: fuse a range...
Output
The result is a rich, layered audio experience that mirrors the multicultural spirit of football itself. It has rhythms rooted in afrobeat, touches of Latin percussion, electronic textures and melodic cues from both Western and non-Western traditions. Together, it creates a dynamic soundscape that blends...
Credits
Director: Boris Booij (CZAR) Producer: Libbe van Dijk Creative Director:...
