Swapfiets

Sonic Branding—Soundlogo

Sound LogoMix & Master

Upbeat sonic identity with rhythmic bike sounds reflecting a fun and progressive nature

Challenge

Swapfiets is an ever-growing brand committed to making cycling accessible and easy while promoting sustainability. They approached us with the task of creating their new sound logo. Swapfiets wanted a sonic branding that would reflect their vibrant presence in the cityscape and create a memorable connection with their audience across various media. During the exploration phase, the client described their brand as something that would sound fun, progressive, pragmatic and supportive. The challenge was to develop an identity that displayed these characteristics, while making Swapfiets instantly recognizable.

Output

In order to keep our music close to their product, we started by recording over a hundred sounds made by a Swapfiets bike. We created a sample pack that we could use for percussive and characteristic effects out of spinning wheels, gear shifts and their iconic bell. These rhythmic elements became the foundation of the sound logo. We layered funky bass and guitar lines for an uplifting feel and some drums to accentuate the rhythm in the bike sounds. Then we added a catchy melody made with vocals, but processed in a way that it brought warmth, character and a bit of cheekiness to the table. The final sound logo is a blend of rhythmic bike sounds, energetic music, and catchy vocals, capturing the essence of Swapfiets in a recognizable tune.

Credits

Client: instagram/swapfiets Animation & design: instagram/woodworkamsterdam Music & Sound Design: instagram/thndr.studio

Behind The Sound

Swapfiets All films →

Let the Bike Speak

We hopped on the Swapfiets, played around (literally), and turned its real sounds into a sound logo. From the anti-slip tires to the double locks and solid frame, we let the bike speak, squeak, and ring its way into the music.

'Human Feel'

To bring in that human spark, we started with feel. Not just sound. We recorded live drums, driving bass and real guitar to shape a sound logo that moves like a person, not a machine. The result? A lively, human sound that syncs up with the brand’s personality.

The Analogue Touch

To spice things up, we added a saucy vocal hook, warm, playful, and a bit rough. Tape echo and analogue distortion gave it fuzzy charm and life. The subtle noise and grit make it feel lively and real, like a friendly voice in a buzzing city, exactly the vibe Swapfiets rides on.

Away