"Introducing 'Lifeline', the powerful Pink Ribbon October Breast Cancer anthem, alongside a compelling music video and podcast, all designed to raise funds and support for breast cancer patients."
Challenge
1 out of 7 women will get breast cancer. Pink Ribbon is a charitable organization for the women who have or have had breast cancer: the foundation finances scientific research in the fields of treatment, aftercare and the long-term effects of breast cancer, with the...
Output
For the track we teamed up with artist and singer instagram/ambergomaa and songwriter instagram/ricodean.wav to create the new Pink Ribbon October Breast Cancer anthem: 'Lifeline'. The song is the soundtrack for the TVC, online advertisements and radio campaigns and is led by the voice-over recording...
Credits
Client: instagram/pink_ribbon_nl Agency: instagram/oddshopamsterdam Co-writers: instagram/ambergomaa & instagram/ricodean.wav Copy, promotion...
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