Nike

Blazer '72 Fall

CampaignBespoke MusicSound DesignMix & Master

Step into the rhythm of the Blazer '72 Fall campaign as we seamlessly blend genres to create a timeless beat for Nike.

Challenge

We were flattered that Nike asked us to work on their newest campaign: a celebration of the Blazer 72. This model is a Nike classic that will be spotlighted this Summer and Autumn. Nike requested a beat driven composition with a human feel to it.

Output

For this campaign and its sound exploration, the creative team of Circus Family Amsterdam & Nike worked closely together with us towards a fitting sound. It had to resonate with both Nike as a brand and the current zeitgeist. We wanted to operate in multiple genres at the same time and embarked on a search for timeless sounds - to match the timeless Blazer image and to find a balance between recognizability, edge, familiarity and equality. For more, also watch our case exploration video.

Credits

Concept, edit, motion graphics: Circus Family Amsterdam Drummer: Han Kerkhof Extra sound design: Cristiano De Petrillo (Dsorderless)

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