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Lenovo
Campaign
Bespoke MusicSound DesignMix & Master

"From concept to creation, we crafted an engaging track for Lenovo's Yoga Tab Series, blending genres to enhance competition and tension."

Challenge

Lenovo asked us to create a track that embodies the "battle" between the two main characters as they begin to draw on their tablets. The music needed to capture the tension and competition in their actions, while also enhancing the intensity of the moment.

Output

We've experimented with a range of genres, from electronic to punk rock, but eventually, we crafted a track that blends contemporary sounds, funk, and pop. We recorded live drums, re-sampled instruments, and ran everything through tape to add depth and character, giving the track a...

Credits

Production Company CZAR Director: Boris Booij Producer: Carolien Eversdijk Production...

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+31 6 54 97 72 11
hello@thndr.studio
Cruquiusweg 98F
1019AJAmsterdam
THNDR Sonic Branding Studio Amsterdam
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