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"From concept to creation, we crafted an engaging track for Lenovo's Yoga Tab Series, blending genres to enhance competition and tension."
Lenovo asked us to create a track that embodies the "battle" between the two main characters as they begin to draw on their tablets. The music needed to capture the tension and competition in their actions, while also enhancing the intensity of the moment.
We've experimented with a range of genres, from electronic to punk rock, but eventually, we crafted a track that blends contemporary sounds, funk, and pop. We recorded live drums, re-sampled instruments, and ran everything through tape to add depth and character, giving the track a...
Production Company CZAR Director: Boris Booij Producer: Carolien Eversdijk Production manager: Isis Nieuwendijk DOP: Daan Bukman Gaffer: Erik de Wildt Art: Nora van der Steeg & Sanne Schat Wardrobe: Perrine Philomeen Hair & Make- up: Renee Wijnhoven Photography: Iris Haverkamp Begemann Animation studio WOODWORK Animation Directed and Produced by: WOODWORK Art Director: Roberto Andreu Executive Creative Director: Marvin Koppejan Executive Producer: Nina Fabel Producer: Federica Mangiante & Sabine van Wechem Illustration: Roberto Andreu Animation: Marleen van Dun & Nick Olijslager & Roberto Andreu & Hidde Maas Compositing: Roberto Andreu & Hidde Maas & Nick Olijslager Tracking & Rotoscoping: Michiel Krop Animatic: Pascal Amestegui Fuentes Post Production Music & Sounddesign: Max Gramser THNDR Studio Grading: Remi Lindenhovius Agency SuperHeroes Creative Director: Craig Miles Copywriter: Sam Moore Art Director: Kosh Perera Motion Graphics: Jeffrey Okhuijsen & Ilja Mathijssen Designer: Anita Csillag Agency Producer: Magda Lepczynska, Severien Jansen Account Manager: Magda Lepczynska