Julia De Blaauw

For Julia de Blaauw, a multidisciplinary art director and designer, we composed the soundtrack to her first reel. At its core, the concept was straightforward: an authentic representation of Julia’s distinctive professional self. Since her projects are so diverse, the idea was to rapidly flip through her work like channel surfing with a remote. In motion, this is represented by a rapid editing pace that mixes film, photography, and various methods of animation. We had to match these different styles and tie them together with music in order to make something authentic and cohesive.

We collaborated closely, and started off by getting to know her favorite musical artists. She compiled a playlist that ranged from ‘90s hip-hop and Kraftwerk to jazz and ambient soundscapes. This gave us a great range of different styles to match her different projects. We matched the sound design to the tempo of the visual elements and pinpointed several moments where we felt the music had to change completely, like switching tv channels. We created a synthesizer called the ‘kuiken-stamper’ (chicklet-masher) to capture that creepy-but-cute voice during the intro. This all resulted in a unique voice characterized by eclectic design, dynamic motion, and a vibrant sound with a personal touch.

Design: Julia De Blaauw Motion Design: David Gieling Composer (THNDR): Martijn Ruytinx