"90s hip-hop, Kraftwerk, jazz, and ambient soundscapes."
Challenge
Julia de Blaauw is a multidisciplinary art director and designer for whom we had the pleasure of creating her first showreel. At its core, the concept was straightforward: an authentic representation of Julia’s distinctive professional self. We often collaborated closely, resulting in a unique voice...
Output
Design-wise, this involved creating visual space for a diverse range of work. In motion, this is represented by a rapid editing pace that mixes film, photography, and various methods of animation. We achieved completion together in sound design and music, blending Julia's taste for 90s...
Credits
Design: Julia De Blaauw Motion Design: David Gieling Composer (THNDR): Martijn Ruytinx
Keys of Wonder
Warm and freely played, the piano flows through chords chosen for their feel rather than a set key. Its rising melody bridges chapters with a sense of wonder.
Shaping the Scene
Quirky yet central to the track, each chapter has its own texture, reflecting Julia’s many sides. Organic field recordings, snappy accents and minimal ambience work together to create a coherent feel.
Driving the Moment
Bold and tight, the closing drums match confidence. Rhythmic hits sync with the animation for snap and a rising percussive pitch builds tension towards a sharp, final release.
