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Hugo Boss
Campaign
Bespoke MusicSound DesignMix & Master

"Raw elegance meets industrial grit in a captivating sonic landscape."

Challenge

The campaign required a sound design that could balance two opposing qualities: industrial weight and refined sophistication. Standard sample libraries couldn't deliver the specificity needed to match the unique visual aesthetic. We needed to create a score that felt both raw and polished, authentic yet...

Output

For this campaign, we developed a distinctive sonic identity merging industrial grit with refined elegance to complement the visual aesthetic. Our approach centered on creating 100% original source material. We captured raw piano performances and bespoke foley recordings, transforming them into custom synthesizer patches that...

Credits

Client: INDG | GRIP

Contact Our Amsterdam Studio

+31 6 54 97 72 11
hello@thndr.studio
Cruquiusweg 98F
1019AJAmsterdam
THNDR Sonic Branding Studio Amsterdam
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