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THNDR Sonic Branding Case - Hotjar Soundlogo

Hotjar
Sonic Branding
Sound LogoSound DesignMix & Master

"Creating a sonic branding for Hotjar, bridging digital and human worlds with a unique sound logo and immersive sound design"

Challenge

Aiming to create a compelling sound logo and brand elements, we embarked on a sonic branding exploration for Hotjar. They create heatmaps, which are a type of overview that show the high spots and low points of your website based on how users scroll through...

Output

As a bridge between the digital and human worlds, we crafted sound design by recording a physical computer mouse clicking. Conceptually linking the traffic orbs on the heatmap to people gathering and interacting, we recorded several mouse clicks with reverb, creating a sea of clicks...

Credits

Client: instagram/hotjar Sonic branding: instagram/thndr.studio Composer: Max Gramser Composer: Han Kerkhof Bass player: Sjoerd de Roij

52.36843° N, 4.94988° WCurrently Not In The Studio
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Tue Jun 24 2025 04:20:49 GMT+0000 (Coordinated Universal Time)
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