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"Creating a sonic branding for Hotjar, bridging digital and human worlds with a unique sound logo and immersive sound design"
Aiming to create a compelling sound logo and brand elements, we embarked on a sonic branding exploration for Hotjar. They create heatmaps, which are a type of overview that show the high spots and low points of your website based on how users scroll through...
As a bridge between the digital and human worlds, we crafted sound design by recording a physical computer mouse clicking. Conceptually linking the traffic orbs on the heatmap to people gathering and interacting, we recorded several mouse clicks with reverb, creating a sea of clicks...
Client: instagram/hotjar Sonic branding: instagram/thndr.studio Composer: Max Gramser Composer: Han Kerkhof Bass player: Sjoerd de Roij