Crobox

Together with Woodwork, we created the manifesto film for Crobox. It’s a tool that connects human wishes to their algorithm in order to create a personalized, better overview during online shopping. We wanted to make the human feel in this experience leading in our sound design.

It’s important to focus on storytelling. We saw an opportunity to create narrative details that tell the story down to the last detail. That’s why craftsmanship and instrumentalism were very important to us in this bespoke track. We wanted the chords, sounds and beats to be a precise musical interpretation of the message Crobox wants to convey. For example, we gave this digital message a human feel by playing piano tones for a scroll sound and using a real bass guitar and drums instead of samples.

Composer / sound design: instagram/hankerkhof Composer / sound design: instagram/maxmakesbeats Voice Over: instagram/annaevahoekstra Animation & Concept: instagram/woodworkamsterdam Client: www/crobox.com