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Bugaboo

Campaign—Strollers
Bespoke MusicSound DesignMix & Master

Minimalistic track made with street sounds and analog synths

Challenge
We had the honor of collaborating with the renowned brand Bugaboo to create a custom soundtrack for their product film. Our team collaborated closely with the Woodwork and Bugaboo teams to understand the tone and feel they desired for the film; the notes we were given were playful, ambient, minimal, and youthful.
Output
We wanted to develop something unique, yet perfectly suited. Because the visuals are clean and minimal, we chose to use sounds that provide context while also providing cues in the animation and editing. Connecting synths, beats, and home-recorded street noise with the product's musical aesthetic. New, playful, and energizing! We had a great time working on it.
Credits
Concept & Animation: instagram/woodworkamsterdam Client: instagram/bugaboostrollers Audio: instagram/thndr.studio
Behind the sound thumbnail
Bugaboo — the film

Behind the sound

A short documentary on how the brief became sound. The thinking, the sessions, and the moments that shaped the final case.

THNDR