Back to Cases

"For ACE, we designed a vibrant sonic identity using sine waves and analog synths, translating their 'making waves' concept into impactful audio"

Challenge

Sonic branding is more and more used as a way to create a stronger identity for an existing company. It's not often that our audio is at the foundation of a new brand culture. ACE wanted their branding to be completely integrated with the user...

Output

Every sound is made out of sine waves, a periodic change of air pressure that sets things in motion. The higher the wave, the louder the sound. With multiple sine waves you could create more complicated sounds, like a drum. Historically, drums are used to...

Credits

Vincent Venema // Overall Creative Direction ACE // Client CEO...

Contact Our Amsterdam Studio

+31 6 54 97 72 11
hello@thndr.studio
Cruquiusweg 98F
1019AJAmsterdam
THNDR Sonic Branding Studio Amsterdam
52.36843° N, 4.94988° WCurrently Not In The Studio
Get in touch
Fri Jul 04 2025 17:32:14 GMT+0000 (Coordinated Universal Time)
Home
About