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"For ACE, we designed a vibrant sonic identity using sine waves and analog synths, translating their 'making waves' concept into impactful audio"

Challenge

Sonic branding is more and more used as a way to create a stronger identity for an existing company. It's not often that our audio is at the foundation of a new brand culture. ACE wanted their branding to be completely integrated with the user...

Output

Every sound is made out of sine waves, a periodic change of air pressure that sets things in motion. The higher the wave, the louder the sound. With multiple sine waves you could create more complicated sounds, like a drum. Historically, drums are used to...

Credits

Vincent Venema // Overall Creative Direction ACE // Client CEO...

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