About DEGIRO
DEGIRO is a prominent European financial services provider with a clear mission: making investing accessible, transparent, and straightforward for everyone. For their latest campaign, developed by Agency Indie, they set out to reinforce the idea that "everyone can be an investor."
The Project
The project challenged us to compose a bespoke musical score for DEGIRO's new campaign film. The goal was clear: create music that embodies stability, trust, and accessibility, while elegantly demystifying the investment journey for a broad and diverse audience.
Our Approach
We chose a classical, minimalistic approach to reflect DEGIRO’s values. The score was anchored by a delicate string melody, designed to evoke clarity and simplicity above all. Our creative process began with experimentation using software violins to establish tempo and rhythm, ensuring perfect alignment with the campaign’s narrative voiceover.
Once the framework was set, we enlisted Jasper van Rosmalen, principal violinist of the Metropole Orchestra. His nuanced, emotional performance brought the melody to life, capturing a sound that is both intimate and subtly powerful.
Throughout the piece, classical counterpoint techniques allowed different melodic lines to interact—mirroring the diverse journeys of individual investors. To introduce a modern edge while maintaining cohesion, we layered subtle atmospheric synthesizers, aligning with the string melody and adding depth and space.
"The music needed to support the journey of demystifying investing without overpowering the message. We kept the instrumentation minimalistic to reinforce clarity and simplicity."
The result is a restrained, sophisticated soundtrack that feels approachable and honest—perfectly supporting DEGIRO’s vision.
Why?
Sound shapes perception as powerfully as visuals. Careful musical choices, such as minimal strings, clean harmonies, and thoughtful pacing, translate a complex concept into something universally accessible. Music tells its own story; it guides emotion and frames how key messages are received. Elegant simplicity is never accidental. This is how lasting, memorable impact is made.
"This composition style allowed the music to breathe, evoking both intimacy and expansion. This approach perfectly captures DEGIRO’s goal of making investing personal, approachable and within reach."
