Zwitserleven

Zwitserleven is a Dutch insurance company that offers a range of insurance products including life insurance, pension plans, and annuities. It is known for its commitment to providing high-quality insurance products and services to its customers. The company wants to give a sense of security and trust to their customers which is "the feeling of Zwitserleven" The original audio branding for Zwitserleven was characterized by a high class lifestyle, a weighted feeling, and serenity conveyed through orchestral andante audio compositions. However, they want to move to a more inclusive and broader audience by becoming the knowledge base for everything regarding pension. Therefore they strive to create a deeper positive connection with all kinds of people, and the natural world. This new perspective we reflected in their new sonic branding.

The idea behind the new sound logo is to give a sense of belonging. It gives you instant access to a wealth of knowledge. The new sound logo features a full "Major E chord" played by a warm and real cello, which creates a positive and more uplifting feeling.  It's a open musical sentence, starting with the most clean interval; the fifth. It feels like you are lifted up at the end, it brightens up your view and creates clarity.​ The melody ends on the second note of the scale, which gives it an ongoing feel and doesn't give the sense of closure. We use classical acoustic instruments as they have a strong association with trust and humanity. Using these or similar instruments results in engaging and open sounds. The use of major and pentatonic keys creates a world of positivity and possibilities. The tempo is slightly faster and more upbeat. Creating an ever evolving piano bed of a rhythm that feels alive. We've given the sound design a consistent feel, using sounds that are tactile and real - from actual objects and instruments, rather than synthesizers. This creates a pleasant and familiar listening experience

Animations: Client: instagram/zwitserleven Strategy: instagram/clarifynl Animation: Else Wisslink en Nico van de Bunt Copywriter: Joris van den Berg Branding Sonic branding: instagram/THNDR