"Evolving urban commutes with a refined, responsive sonic identity."
Challenge
VanMoof, the innovative e-bike company, was at a pivotal moment in their brand evolution. Having grown from a tech-forward startup targeting early adopters, they are now shifting focus to the city commuter, riders who want their bikes to blend seamlessly into city environments. Their existing...
Output
We approached this brief by diving deep into the intersection of technology, city environments, and human behavior. Our process began with extensive research, analyzing the bike's hardware capabilities, testing resonant frequencies in the frame itself, and understanding how sounds perform across different city contexts. We...
Credits
Client: VanMoof Client contact: Jip Eilbracht Motion Design: David Gieling...
Behind The Sound
Dive into our creative process and discover how we transform briefs into cutting edge sound.
Watch our latest behind-the-sound film featuring VanMoof and learn about our approach to sonic branding.
Startup & Sound Logo
We designed a completely new startup sound that doubles as VanMoof's sonic logo. While maintaining the signature upward pitch shift from the original, we refined every element to reflect their evolved, sophisticated brand direction—creating something fresh yet familiar.
Dynamic Bell
We introduced a new concept called the "Dynamic Bell." Using multiple samples and algorithms to create a more dynamic experience in using the bell, especially because city traffic requires more nuance.
Bell Designer
We built a custom Bell Designer tool that empowers sound designers to create expressive bells. Supporting the Dynamic Bell system's nuanced rider communication capabilities.
Alarm
We redesigned the alarm with a thoughtful staged approach. Instead of immediate loud noise, it begins with a subtle "I'm here" notification when the bike moves—gentle for unintentional contact, then escalating to full alarm mode for actual theft attempts.
