"An immersive soundscape for VanMoof’s S5 campaign, combining analog warmth with innovative sound design."
Challenge
VanMoof approached us to create an atmospheric soundscape for the visuals of their new S5 bike. In our sound design, we sought to highlight two aspects of their goal to create the ultimate city bike: cutting-edge design and the human-driven purpose behind the brand.
Output
We aimed to create a combination of the technical innovation of the new bicycle and the human "real" touch that is also part of the brand. Therefore, we used analog modular synths and a tape machine to bring liveliness and an analog texture into the...
Credits
Creative Direction: Vincent Venema Client: VanMoof Motion Design: Rob Wienk
Behind The Sound
Dive into our creative process and discover how we transform briefs into cutting edge sound.
Watch our latest behind-the-sound film featuring VanMoof and learn about our approach to campaign.
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