VanMoof · S5 Campaign

VanMoof approached us to create an atmospheric soundscape for the visuals of their new S5 bike. In our sound design, we sought to highlight two aspects of their goal to create the ultimate city bike: cutting-edge design and the human-driven purpose behind the brand.

We aimed to create a combination of the technical innovation of the new bicycle and the human "real" touch that is also part of the brand. Therefore, we used analog modular synths and a tape machine to bring liveliness and an analog texture into the synthetic world, grounding it in reality. We also incorporated the reverse approach: from analog to synthetic. A guitar line was pitched down two octaves and formed the bass line. The kick drum in this soundscape was made by a smash on a wooden table, but it was processed to match the other elements. Altogether, we created an atmosphere in which all the seperate components blend into a mix of technology and humanness.

Creative Direction: Vincent Venema Client: VanMoof Motion Design: Rob Wienk