"Designing a sonic identity for Swapfiets, integrating rhythmic bike sounds and upbeat music to reflect their fun and progressive nature."
Challenge
Swapfiets is an ever-growing brand committed to making cycling accessible and easy while promoting sustainability. They approached us with the task of creating their new sound logo. Swapfiets wanted a sonic branding that would reflect their vibrant presence in the cityscape and create a memorable...
Output
In order to keep our music close to their product, we started by recording over a hundred sounds made by a Swapfiets bike. We created a sample pack that we could use for percussive and characteristic effects out of spinning wheels, gear shifts and their...
Credits
Client: instagram/swapfiets Animation & design: instagram/woodworkamsterdam Music & Sound Design: instagram/thndr.studio
Behind The Sound
Dive into our creative process and discover how we transform briefs into cutting edge sound.
Watch our latest behind-the-sound film featuring Swapfiets and learn about our approach to sonic branding.
Let the Bike Speak
We hopped on the Swapfiets, played around (literally), and turned its real sounds into a sound logo. From the anti-slip tires to the double locks and solid frame, we let the bike speak, squeak, and ring its way into the music.
'Human Feel'
To bring in that human spark, we started with feel. Not just sound. We recorded live drums, driving bass and real guitar to shape a sound logo that moves like a person, not a machine. The result? A lively, human sound that syncs up with the brand’s personality.
The Analogue Touch
To spice things up, we added a saucy vocal hook, warm, playful, and a bit rough. Tape echo and analogue distortion gave it fuzzy charm and life. The subtle noise and grit make it feel lively and real, like a friendly voice in a buzzing city, exactly the vibe Swapfiets rides on.
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