"Transforming Pax's vision into a dynamic sonic identity, we crafted a powerful, hope-infused sound that embodies peace in action."
Challenge
Our goal for Pax's Maak Werk van Vrede campaign was to craft a sonic identity that embodies the organization’s tireless commitment to peace. Pax’s approach is marked by steady determination and a legacy of thoughtful, strategic action. The sonic brand needed to be impactful yet...
Output
The result is a sonic identity that balances purposefulness and sophistication. At its core is a steady, one-note bassline paired with organic percussion, which gives a sense of ongoing work and persistence without aggression. This driving rhythm is interspersed with "accent stabs" from physical instruments,...
Credits
Client: PAX voor vrede Creative & strategy: Dawn Audio: THNDR
Behind The Sound
Dive into our creative process and discover how we transform briefs into cutting edge sound.
Watch our latest behind-the-sound film featuring PAX and learn about our approach to sonic branding.
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