Unique sonic identity, blending authenticity and innovation
Challenge
OPP, an Online Payment Platform, approached us to create a sonic identity that represents their brand values: honesty, innovation, and a human-centered approach to technology. The challenge was to bring these qualities to life through sound—blending authenticity with digital innovation while maintaining the perfect balance between organic and synthetic elements.
Output
The result is a track that combines real drums, deep bass, and rich synth textures in an analogue warmth, capturing the essence of OPP’s mission. It’s a fusion of raw and refined sounds that mirrors their vision of bridging the human touch with cutting-edge technology. This track now serves as the core of OPP's sonic identity, reinforcing the brand’s commitment to authenticity and future-forward thinking.
Credits
Client: OPP
Agency: Code d'azur
Motion Design: David Gieling
OPP — the film
Behind the sound
A short documentary on how the brief became sound. The thinking, the sessions, and the moments that shaped the final case.