"Step into the rhythm of the Blazer '72 Fall campaign as we seamlessly blend genres to create a timeless beat for Nike."
Challenge
We were flattered that Nike asked us to work on their newest campaign: a celebration of the Blazer 72. This model is a Nike classic that will be spotlighted this Summer and Autumn. Nike requested a beat driven composition with a human feel to it.
Output
For this campaign and its sound exploration, the creative team of Circus Family Amsterdam & Nike worked closely together with us towards a fitting sound. It had to resonate with both Nike as a brand and the current zeitgeist. We wanted to operate in multiple...
Credits
Concept, edit, motion graphics: Circus Family Amsterdam Drummer: Han Kerkhof Extra sound design: Cristiano De Petrillo (Dsorderless)
Behind The Sound
Dive into our creative process and discover how we transform briefs into cutting edge sound.
Watch our latest behind-the-sound film featuring Nike and learn about our approach to campaign.
