Bugaboo is renowned for its innovative strollers and accessories, setting new standards in design and usability. For the launch of their new Taupe Collection, Bugaboo sought to create a campaign experience that feels as tactile, calm, and natural as the product itself.
Soundscaping the New Taupe Collection
Collaborating closely with Woodwork and director Menno Fokma, we set out to score the Bugaboo Taupe Collection campaign. Our focus: deliver bespoke music and sound design that echoes the organic textures and understated elegance portrayed in the visuals.
Our Process: Music and Sound, Grounded in Nature
We always take time to place intention in every layer of the music. Inspired by the subtle textures of the visuals, our team composed a score that gently supports the narrative. To deepen the sonic palette, we ventured into the Amsterdam forest and recorded sand, twigs, and natural ambiance. These found sounds became the core of our percussion and snares, bringing an authentic, grounded feel to the campaign.
Multiple track versions were crafted to accommodate different campaign cutdowns. Every audio element—music, sound design, and the final mix—was handled by the THNDR team to ensure a cohesive, high-fidelity result.
"We carefully gathered and crafted sounds from the forest, using them as the foundation for the music’s rhythm and atmosphere."
Why Sound Choices Matter
Sonic identity is not just an aesthetic layer; it underpins how a brand feels and resonates. Natural field recordings add depth and genuine connection, linking the viewer’s senses to the product story. Such meticulous audio choices foster trust and emotional engagement, amplifying the impact of a campaign.
"Every sound is intentional, enhancing the narrative and reinforcing the visual world Bugaboo has built."
For Bugaboo’s Taupe Collection, the careful interplay of bespoke music and organic sound design adds subtlety and authenticity—defining the campaign not only by what you see, but by what you feel.
