GoogleEvent
Creating a powerful track for IO countdown
Challenge
Our objective was clear—to compose a dynamic track that progressively intensifies until reaching a thrilling climax, synchronizing seamlessly with the countdown from 10 to 0 to the start of IO 2023. Our aim is to produce a composition that encapsulates a sense of playfulness, all while avoiding an overly whimsical or cheesy tone. Additionally, we must record a countdown voiceover that encompasses a wide range of diverse sounds as it counts down from 10 to 0, while staying true to Google's well-known and distinctive audio branding and character.
Output
The end result is an energetic track that we believe successfully strikes a good balance between playfulness and boldness. The core of the track is driven by a powerful and distorted guitar lick, accompanied by lively and robust drums, the composition exudes a strong sense of energy. The addition of distorted, almost kiddy, vocal melodies enhances the playfullness of the track For the countdown voiceover, we recorded diverse vocals from a wide range of individuals (including different age groups, genders, etc.). These vocals were then processed using vocoders, resulting in each countdown number having its own unique and distinctive sound
Credits
Client: instagram/google Creative music studio: instagram/soundsdeliciousmusic Music & Sound design: instagram/thndr.studio