"Shaping the sound of Anderz, using a balloon-inspired identity to reflect his character and support the campaign's message of accessible online care."
Challenge
Woodwork came to us with a wonderful animation, made in co-operation with The Family Amsterdam. The task was to create a sonic identity for Anderz, not only through a compelling soundtrack for the campaign but also by defining the character's unique sound. The narrative of...
Output
In response to Anderzorg's challenge, we meticulously crafted a soundtrack that harmonized with the campaign's narrative. To embody Anderz's character, we made a creative decision to shape his sound as a cute character fashioned from the sound of a balloon. This choice added a whimsical...
Credits
Concept: instagram/thefamilyamsterdam Animation & design: instagram/woodworkamsterdam
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