There's no need to introduce Radio 538, it's the biggest commercial radio station in The Netherlands! But did you know that they also own a TV-station on national Dutch television that broadcasts music videos?
Yes, that kind of entertainment still exists, how cool is that? In 2011 538 launched a TV station on national Dutch television with a linear program and music video broadcasts. For TV538 they wanted a fresh rebrand and asked us to make a track that fits in the current landscape of electronic pop music.
Their current brand track is EDM oriented, so we made a hybrid genre track with influences from EDM, trap, hiphop and contemporary pop to broaden the spectrum and fit the music that they usually broadcast. The brand still feels energetic, playful and young minded. You know, disruptive and for GenYZ. But to be completely honest: the song does get us dancing through our studio.
A couple of the idents we did to accommodate the track and the new feeling of the branding for the TV station
Client: 538 / Talpa
Together with: @woodworkamsterdam