Woodwork asked us to work on the sound of this commercial for the Jelly Bean Factory. Together with Fitzroy they came up with the following audio concept: a positive and joyful beat with pop influences.
What's the sound of taste explosion? We worked with samples from the beans and used recorded pop clicks that refer to the sound of the bright colors and tastes that these jelly beans have. We used short sounding synths and uplifting melodies - practically everything that came to our minds to give it more positive energy.
Client: Jelly Bean Factory
Animation & concept: @woodworkamsterdam