Not that many people know that 20% of all diamonds that exist in the luxury segment are not that shiny when it comes to the origin and how they are mined. But the fact that it's a luxury product to us means that you can be very aware of what you buy. Joe Lawrence made an short abstract animation, and asked us if we could strengten this story with music and sound.
The sound needed to be shiny and beautifull as wel as underlining the ominous side of the story. So after a lot of exploration we worked towards a cinematic soundscape. To incorporate the theme we used this melody in the piano and bass that could be positive and threatening.
Art director: Joe Lawrence
Animation: Joe Lawrence