Roetz is a circulair bike brand. Unlike other manufactures Roetz turns used and abandoned bikes into new, good looking vehicles that are ready for their new life. The challenge was to communicate this story, though music, copy, the right voice and sound design.
We teamed up with @teunbeurskens to work on the copy in close collaboration with the director and Roetz. When we had the right story we started building the music with and give it an inspirational and positive vibe that builds towards the climax at the end.