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Polaroid

Playful Polaroid Campaign Song

CHALLENGE

Ralf Desmaeker of Eyeforce asked us what we would do with his script, we really liked his aesthetic and approach to the story, altough it's a somewhat serious topic about the brand name Polaroid. We wanted the film to leave you feeling positive and energetic. That is, in essence, what Polaroid is all about. Following our presentation of our musical research, we presented three bespoke tracks from which he chose one.

OUTPUT

Our track for Polaroid's brand film is a playful and energetic composition that incorporates unique sounds of the iconic Polaroid camera. The sounds adds a nostalgic and personal touch to the track, fitting perfectly with the overall theme and feel of the brand film.

The tempo and instrumentation are upbeat and catchy, complementing the visuals in the film and enhance the story. The playful and quirky energy in the music aligns with the creative and nostalgic spirit of the Polaroid brand.

Overall, THNDR has effectively created a track that evokes feelings of nostalgia and playfulness, which seamlessly fits with the brand message of Polaroid. The use of the polaroid camera sounds also adds a special touch and makes it more personal for the listener.

CREDITS

Composers: @rosatrujill0 @hankerkhof @maxgramser
Vocalist: @emma.songwriter
Director: @ralfdemesmaeker
Production Company: @eyeforce

WE PROVIDED

composition
sound design
mix & mastering

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THE SOUND OF POLAROID