Nike wanted a human track with some experimental elements like shoe squeeks and gym sounds, but stay close to home with claps and playful beats!
We challenged ourselves to stick to a classic rhythm but keep the vibe contemporary. This resulted in a familiar track that people can relate to, enriched with characteristic contemporary sounds. We used a lot of sport sounds like shoes, skateboards, clothing and other human noises to give it character. And... It subconsciously works to make you wanna dance... ALRIGHT!
Concept & Edit: Circus Family Amsterdam