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Nike Blazer ’72 Summer

Fresh Motown grooves on a contemporary boiler plate

CHALLENGE

Nike wanted a human track with some experimental elements like shoe squeeks and gym sounds, but stay close to home with claps and playful beats!

OUTPUT

We challenged ourselves to stick to a classic rhythm but keep the vibe contemporary. This resulted in a familiar track that people can relate to, enriched with characteristic contemporary sounds. We used a lot of sport sounds like shoes, skateboards, clothing and other human noises to give it character. And... It subconsciously works to make you wanna dance... ALRIGHT!

CREDITS

Concept & Edit: Circus Family Amsterdam

WE PROVIDED

Compositon
Mix
Master

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Nike Blazer '72 Fall

Built by Max Gramser