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Nike Blazer ’72 Fall

Shoes love drums.

CHALLENGE

We were flattered that Nike asked us to work on their newest campaign, a celebration of the Blazer 72. This model is a Nike classic that will be spotlighted this summer and autumn. They requested a beat driven composition, with a humane feel to it.

OUTPUT

For this campaign, and its sound exploration, the creative team of Circus Family Amsterdam & Nike worked closely together with us towards a fitting sound. It had to resonate with both Nike as a brand and the current zeitgeist. We wanted to operate in multiple genres at the same time. We embarked on a search for timeless sounds, to match the timeless Blazer image. To find a balance between recognizability, edge, familiarity and equality. For more, also watch our case exploration video.

CREDITS

Concept, edit, motion graphics: Circus Family Amsterdam
Drummer: Han Kerkhof
Extra sound design: Cristiano De Petrillo (Dsorderless)

WE PROVIDED

Composition, Sound Design, Audio Concept, Mix, Master

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THE SOUND OF POLAROID

Built by Max Gramser