adidas' creators club is a online place where you can collect points to level up in the ranking. With these achievements you can go to unique events and get early access to products. adidas wanted to strengthen their campaign for the creators club 2.0 with a strong and catchy song, and so we made one.
In close collaboration with the creative team of adidas, we created 3 unique tracks for their campaign. After an intense exploration phase, we had a very clear understanding of what would fit this campaign best.
Director: Giorgio Bruni
Creative Director: Vincent Venema
Producer: Korinna Bognar