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"For ACE, we designed a vibrant sonic identity using sine waves and analog synths, translating their 'making waves' concept into impactful audio"
Sonic branding is more and more used as a way to create a stronger identity for an existing company. It's not often that our audio is at the foundation of a new brand culture. ACE wanted their branding to be completely integrated with the user...
Every sound is made out of sine waves, a periodic change of air pressure that sets things in motion. The higher the wave, the louder the sound. With multiple sine waves you could create more complicated sounds, like a drum. Historically, drums are used to...
Vincent Venema // Overall Creative Direction ACE // Client CEO - Rogier Ijzermans Design Director - Sjors van Hoof Program Manager - Sander van de Bunt Smörgåsbord // Creative Direction, Brand Identity and Interior Creative Director - Dylan Griffith Art Director - Alex Frew Project Manager - Celine Wagenmakers TANK // Interior Design Agency Creative Director - Miriam Zuurbier Creative Director - Tommy Kleerekoper Interior Architect - Sarah Rowling Interior Architect - Eva Trip Interior Architect - Vincent Heck ACE // Building Dames2 // Contractor Brandwacht & Meijer // Interior Builder Roeland di Ponti // Creative Producer BLOK // Architectural Visualisations Woodwork // 3D and Motion Design Studio Creative Director - Marvin Koppejan Producer - Gayle van Bochove THNDR // Sonic Branding Composer - Max Gramser Composer - Han Kerkhof Film Director - Arno Stols