Production company WoodWork asked us if we could make a song strengthen the marketing campaign of VanMoof about their new bicycle subscription model.
We strongly believe the video and the combination of vintage sounding elements could be a nice combination and contrast, but it needed an edgy twist to make it work in the context of the video. We recorded some drums, bass, and baritone, and processed them to blend with synths, sound design and the voice over.
Concept & animation: Woodwork
Direction: Marvin Koppejan