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Digital vintage for VanMoof+

In 2018 Amsterdam bike brand VanMoof launched a new direction for their business, by introducing VanMoof+. A monthly subscription plan allowing anyone to ride a high tech bike for a low tech price.

CHALLENGE

Production company WoodWork asked us if we could make a song strengthen the marketing campaign of VanMoof about their new bicycle subscription model.

OUTPUT

We strongly believe the video and the combination of vintage sounding elements could be a nice combination and contrast, but it needed an edgy twist to make it work in the context of the video. We recorded some drums, bass, and baritone, and processed them to blend with synths, sound design and the voice over.

CREDITS

Concept & animation: Woodwork
Direction: Marvin Koppejan

WE PROVIDED

Composition
Sound Design
Mix
Master

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Built by Max Gramser